Monday, 16 November 2009


Application of Design has been absolutely amazing, but also very very stressful. The brief was set over summer, when we received some trend information for the coming season. I interpreted the nice trend personally and came up with the idea of oddity, experimental, humour and distortion. We had to design a collection for Miu Miu. We looked at research, design, branding, marketing and promotion. It was the first time I had worked as a group and it was interesting to see how the real fashion industry is ran. It has team Leads an people for specialist areas. As a group we decided to focus on childhood make believe and how they see the world. Oddity and experimental was a big impact as well as the idea of oversizing, as a child sees things much larger than they actually are (think hunny, i shrunked the kids). It went well and as a group we came up with some innovative and suitable designs for our brand Miu Miu. The presentation was okay. The video was far too long as Nicole, Kayla and I had discussed, however the majority of the group disagreed. The feedback from Gemma and Angie was positive, I felt SO nervous though! Overall I learnt a lot about my own style and how I am capable of a lot more things than I think. I have pushed my self this project and will continue too, throughout the year. I also loved being in a design team and think this experience will help me in the future. I made some culottes for my garment and think they turned out well. I did lining for the first time, so that was a bonus!! Here is some Research, Ideas, Design and Illustration from the project.

No comments: