Monday 16 November 2009

AOD


Application of Design has been absolutely amazing, but also very very stressful. The brief was set over summer, when we received some trend information for the coming season. I interpreted the nice trend personally and came up with the idea of oddity, experimental, humour and distortion. We had to design a collection for Miu Miu. We looked at research, design, branding, marketing and promotion. It was the first time I had worked as a group and it was interesting to see how the real fashion industry is ran. It has team Leads an people for specialist areas. As a group we decided to focus on childhood make believe and how they see the world. Oddity and experimental was a big impact as well as the idea of oversizing, as a child sees things much larger than they actually are (think hunny, i shrunked the kids). It went well and as a group we came up with some innovative and suitable designs for our brand Miu Miu. The presentation was okay. The video was far too long as Nicole, Kayla and I had discussed, however the majority of the group disagreed. The feedback from Gemma and Angie was positive, I felt SO nervous though! Overall I learnt a lot about my own style and how I am capable of a lot more things than I think. I have pushed my self this project and will continue too, throughout the year. I also loved being in a design team and think this experience will help me in the future. I made some culottes for my garment and think they turned out well. I did lining for the first time, so that was a bonus!! Here is some Research, Ideas, Design and Illustration from the project.

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