On Thursday we had a crit, pretty much the first of it's kind. Uploading important photographs of our work so far and displaying them to half of the course, VERY INTENSE i tell you. Overall I was feeling pretty confident with my project so far, but after sue asked me what my concept was and what i was trying to show through the final artefact/garment I realised I hadn't decided to a certain point. Looking at futurism, the fixation of new ideas new ways of working new technology, I obviously wanted to show this but to what extent. After thinking deeply and doing some more mind mapping I feel I'm confident with my concept- Although in fashion we are constantly looking for something new and a change in what is 'acceptable' as fashion, how far are we actually willing to go as designers and consumers? Would we wear unconventional, uncomfortable materials as garments for something forward thinking and new, or are we simply satisfied with a slower paced development of ideas that nobody really notices or something that has no form of shock element?
Working for retailers buyers are generally responsible for overseeing the selection of products. The buying role can vary significantly between companies and market sectors. They decide on styles to be bought and they also negotiate production with suppliers. Roles on a day to day basis include negotiation of retail prices, planning trips to material and fashion fairs, gaining inspiration from fashion shows, working with suppliers and in house designers, researching current trends, etc. If a buyer was too work for a department store or outlet store like Selfridges, they would be in charge of stocking the store with well known brands and garments, taking into consideration the styles that sell best and those that will make them the most profit. In contrast if you were working for a brand like Topshop, a buyer would be responsible for overseeing the complete product development process before arranging the delivery of the finished products. This would also include choosing particular ranges, styles and garments to correspond with the trends on catwalks, ensuring there would be a high appeal to the customer creating profit for the company. A wrong decision could be threatening. The salary of Fashion Buyers can range from as little as £13,000 to as much as £70,000. The type of salary you may earn depends on experience, success of brand and what type of buyer you are. The process of career development usually goes as follows: -Buyers Admin Assistant -Assistant Buyer -Junior Buyer -Buyer -Head of Buying -Buying Director
The amount of buyers and levels of experience would vary in each company. Although for example if you were working for a department store there would usually be many buyers and then a head of buying in each department eg: Womenswear, Menswear, Homewear etc. Then a buying director would oversee all departments. There is alot of travel involved in the job at a higher level, this can be seen as both a good and bad thing depending on personal preference, personally i would love this experience. As a buyer you would be working with lots of others that are involved in the fashion business including, imports and exports, garment technologists, fashion merchandisers, visual merchandisers, retail branch managers and more.
Coolhunting is a term coined in the early 1990s referring to a new breed of marketing professionals, called coolhunters. It is their job to make observations and predictions in changes of new or existing cultural trends. Can work In-house, freelance...
Tasks: Researching, finding out emerging and declining ideas/trends in youth culture.
Whats next?: Trend forecasting?
The good: The travelling.
The bad: The uncertainty.
Colleagues: Designers, Stylists, etc.
Fashion stylists create visual images, such as photographs used in magazine articles or videos used in the music industry. Working from a design brief, stylists work with teams of people such as photographers, designers, lighting technicians and set builders.The work involves planning creative solutions to the design brief, selecting the most suitable accessories to complement garments and arranging these appropriately.
Tasks: contacting public relation (PR) companies, manufacturers and retailers;finding the best range of merchandise to be used in a shoot;hiring, borrowing or purchasing garments and props, getting these garments to the studio or location and deciding which works best;dressing people, such as models, used in the shoot;building up a network of contacts;keeping a keen eye on what is fashionable at any given time.
Salary: Varies with each assignment - top wages around £10,000 a day for a TV commerical.
Hours: varies with each assignment.
Whats next?: start off as an assistant and work your way up/ go freelance
The good: Shopping! being creative, working with lots of different people.
The bad: getting caught up in the fashion 'hoop-la'
Colleagues: Photographers, other stylists, PR, clients...
So..yesterday i had critical studies tutorial with my tutor Marcel. I have decided which question I'm going to answer for my essay, and have taken some books out from the library to advance the knowledge i already have on gender in fashion. My first PPD1 session was yesterday, it was really interesting. In pairs we researched a particular job in the fashion industry. We looked at the job of a fashion buyer. I was really glad i was able to look into this as it is a career i have always been interested in anyway. All pairs then presented research on other jobs in the fashion industry. My Fashion, Art and Culture Project is going well and after sampling a range of metallic material to communicate my futurism research I have began working on top of an undergarment using the stand. I feel this is the best way for me to create structure and volume, rather than using a pattern. The project deadline has been moved back to the 27th of April which has benefited me really as I have a lot more resources at home which I can use for my photography. At this point I'm a little unsure of how i want to photograph my garment although after the digital photography workshop i may have a better idea.
My elective was absolutely brilliant!! It was four straight days whilst everyone had reading week at first i wish I'd of done it over a period of months, but when i got there i got really into and everyday i could carry on with my work with a good flow. I think the elective was really beneficial to me as I'm not too confident with drawing although i really enjoy it and this enabled me to create drawing in non traditional ways which i really really loved. It was very free and although there was a brief if you wanted to explore something more or try something else our tutor let us do so. Frances was really great actually, she gave me much more confidence in what i do. Hopefully it will enable me to communicate my ideas on my fashion degree course in more experimental and varied ways. I particularly liked the blind drawing techniques and creating the web of string. Both were really fun! I need to complete and evaluation and finish any loose ends by Thursday 5Th march when hand in is. I will upload some photos of my elective week once i have my camera back from home.