Wednesday, 28 April 2010

first ideas, i guess.

Looking at the abject. The things we repulse and cannot accept. Things that society does not accept and mainly nasty things. Quite interesting though!

Psycho Psycho

I'm going with the psychoanalysis and the gaze lecture for my research practices module. It's week 2 and we should be designing. I'm yet to see anyone in the class do this. Everyone including myself has literally only just started/are getting to grips with their idea. Running 3 projects at once is fucking stupid if you ask me. I wish we had an extension, I am seriously not going to finish.

Enterprise is over, I can't quite believe it. We started this 10 Credit Module in September, yet it has only just finished...not much logic really. My group (Katy, Siobhan, Sophie and I) came up with the idea of a travelling knitting school. We decided this after our initial interest in the subject and then finding evidence that the knitting craft was becoming popular again. We did so so much research into how this business could be formed and if in fact it would even work. We did a little bit of market research as well as business methodologies to determine if the business would work. We used PEST against competitors which helped us move forward and decide the things we would need to do to attract to people who may already go there. I really enjoyed this project, but just think it could have been done in a much shorter period. I learnt a lot about hings I didn't know and I think I would now know how to get my business moving in the future. Things like website costs and travel and materials helped me understand how much you may have to sacrifice when staring a business. i liked doing the branding for the project and we aimed for a really strong brand image, something that would be instantly recognisable. Siobhan and Myself did the logo and Katy did the website whilst Sophie did some business stuff. Sophie was really good at understanding some terms and legal points that we couldn't. Our presentation went really well and we received no negative feedback. Angie appreciated the van cosy idea, as did Bridget. I think Bridget took note of us trying to include all the business methods we had discussed during lectures. I haven't had my mark back for this, but I hope it is a first, I don't want to let myself down after getting all first through the year up to now. I'll have to wait and see!


Enterprise Presentation yesterday. I think it went rather well. There wasn't any negative feedback apart from the fact that our tea cosy should have been knitted. We know this it's just none of us could knit, aha! I'd really love to do this as a career, again if we could knit. Maybe it is time to learn. Everything else seems to go well, so hopefully we will get a good mark :)

Thursday, 15 April 2010

Research Practices

I am still undecided on a specific subject, however psychoanalsis is the way I'm going! I think I will really love this project as Research is one of my favourite parts of the design process. I hope to make it very successful as it is carried on through to third year. Note to Self: MAKE THIS EPIC!

Trendbook- AFD.

Final lineup- AFD.

Applied Fashion Design has been one of my favourite project of the year. I've really enjoyed covering different parts of the fashion industry. Initially I decided to look at the AW 2010/2011 trend. I interpretated this myself and decided to focus on the Gothic Revival period and Victorian dress that was apparent during this time. I decided to design my trend and collection for Reiss. I visited the West Yorkshire playhouse to broaden my research practice, instead of looking just on the Internet or at books, even though they are very useful! I really enjoyed my visit there, it opened my eyes to the volume of work that went into producing one piece of Victorian costume. The layering and silhouette in particular appealed to me. I decided to take this further with a visit to Dewsbury to find some lovely brocade fabrics. I used furnishings as well as luxury fabrics like cashmere, silk and velvet. I designed a collection for Reiss and kept in mind there current appeal and look, whilst trying to give them something new. I produced a Trend book and from this produced an array of designs. This is my final collection lineup I designed from the trend book and with consideration of the Reiss brand. I am pretty pleased with this, although it took me such a long time. I tried a collage approach instead of just illustrating my designs. I think this worked better as at first I was struggling to incorporate the styling of the garments as well as drawing things like faces and feet! I think this is one of my strongest lineups, in particular I love the Trouser designs, which are usually my weakest type of design, however they have improved in this project. Overall this has been one of my favourite projects of the year and I have definitely broadened my knowledge of how the fashion process works. I have just got my feedback and I got 70% again. It is really starting to annoy me now. My feedback is always you have done really well, but this is obviously not the case as I am making no improvement and if anything going lower. I wish I had some sort f productive feedback so I could improve my work.